August 2, 2024

034: The Power of Community: Erica Shoop’s Vision for the Kula Community

ADHD Goals
ADHD Goals
034: The Power of Community: Erica Shoop's Vision for the Kula Community
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Show Notes

Embracing Neurodiversity: A Deep Dive into the ADHD Goals Podcast with Erica Shoop

Welcome to today’s blog post where we delve into an enlightening episode of the ADHD Goals podcast, featuring Laurence’s candid and inspiring conversation with Erica Shoop. Erica is the co-founder of Kula, a supportive community for neurodivergent individuals. This episode is packed with insightful discussions on ADHD, neurodivergence, entrepreneurship, and building a community that fosters genuine human connections.

Erica Shoop Interview

Introducing Erica Shoop and the Kula Community

Erica Shoop, co-founder of Kula, shares her journey from working as a business coach for over 15 years to starting her own business in 2021. Despite her extensive experience, Erica faced unexpected personal challenges related to neurodivergence, particularly ADHD, which she discovered through her partner, who is neurodivergent himself. This realisation brought clarity and understanding to many of her previous struggles, both professionally and personally.

Kula, as described by Erica, is a community designed to bring neurodivergent individuals together, offering a space where they can feel seen, heard, and supported. It is more than just a network; it’s a place to explore personal growth, share experiences, and navigate the unique challenges associated with neurodivergence.

The Journey of Self-Discovery

Erica recounts her personal experience with ADHD, highlighting how it influenced her entrepreneurial journey. She discussed the task paralysis, rejection sensitivity, and perfectionism that often accompany ADHD, making it challenging to start and sustain projects. This led her to adapt her approach, focusing on sustainable business practices that align with her neurodivergent brain’s needs.

These revelations have significantly influenced her coaching methodology. By approaching problems with curiosity rather than rigidity, Erica helps her clients find personalised solutions that cater to their unique neurodivergent experiences. 

Facing and Overcoming Challenges

In their conversation, Laurence and Erica touch upon the universal struggles of those with ADHD, such as procrastination and imposter syndrome. They explore how neurodivergent individuals often know what needs to be done but face a ‘brick wall’ that prevents them from acting on it. Erica shares how understanding and adapting to these challenges, rather than fighting against them, can lead to more effective strategies for personal and professional growth.

Innovative Work Structures

One of the key aspects of Kula’s approach is rethinking traditional work structures. Erica describes how she and her co-founder have created a work environment that considers their neurodivergent needs. This includes flexible schedules, mindful task management, and regular check-ins to address personal well-being before diving into work tasks. By doing so, they ensure that they are not just productive, but also healthy and engaged in their work.

Practical Tools for Managing ADHD

Erica shares some practical tools that help her manage her ADHD, such as creating lists of energy drainers and energizers, and having a “motivation menu” of quick dopamine hits. Whether it’s a dance party in the office, a quick walk around the block, or playing a game on the phone, these activities help reset and recharge her brain, making it easier to handle demanding tasks.

The Vision and Offerings of Kula

Kula aims to be an inclusive, accessible community that provides various levels of support and engagement. The base membership, Kula Connect, is free and gives access to the platform, regular webinars, peer support groups, and informal coffee hangouts. In addition, Kula offers special interest groups where members can dive deep into topics they are passionate about, connecting with others who share similar interests.

Starting in August, Kula will introduce a la carte options for workshops and events, allowing members to pay only for what they want to attend. These workshops cover a range of topics, from practical business advice to personal development sessions focusing on self-compassion, curiosity, and overcoming perfectionism. 

Emphasising Community in Business

Laurence and Erica also discuss the importance of recognizing the human aspect in business. By understanding and addressing individual needs, businesses can cultivate a more supportive and productive work environment. This human-centric approach not only benefits the internal culture but also enhances the way businesses connect with their customers.

Looking Ahead

The future of Kula is shaped by the feedback and needs of its members. Erica and her team are committed to evolving the community based on real user experiences, ensuring it remains a supportive and dynamic space for neurodivergent individuals.

Erica and her co-founder are excited about the developments ahead, focusing on making their offerings more accessible and inclusive. Whether it’s through free resources, workshops, or one-on-one coaching, Kula aims to meet people where they are and support them in their journey.

How to Join Kula

If you’re eager to join the Kula community, visit their website at [findyourkula.com](http://findyourkula.com). Creating a free account gives you access to the base membership and the opportunity to explore various offerings. From peer support groups to specialised workshops, Kula provides a space where neurodivergent individuals can thrive together.

Final Thoughts

This episode of the ADHD Goals podcast is a testament to the power of community and understanding in overcoming the unique challenges of neurodivergence. Erica Shoop’s journey and the creation of Kula highlight the importance of spaces that celebrate rather than merely tolerate neurodiverse individuals. As we continue to explore these conversations, it’s clear that fostering environments where everyone can bring their full selves to the table is not just beneficial but essential.

Thank you for joining us in this exploration of the ADHD Goals podcast! If you want to hear more episodes, subscribe on YouTube or your favourite podcast platform. For more insights and updates, follow Laurence on Instagram at @ADHD_goals or connect via email at [email protected]. Until next time!

Links:

Kula Website: https://www.findyourkula.com/

  • 0:00 034: Erica Shoop
  • 00:00 Introduction and Guest Welcome
  • 01:47 Erica’s Journey to Self-Discovery
  • 03:33 Challenges of Neurodivergence in Entrepreneurship
  • 07:31 Understanding ADHD and Its Impact
  • 19:51 Creating the Kula Community
  • 29:24 Innovative Work Structures for Neurodivergent Teams
  • 34:12 The Struggle of Remembering Tasks
  • 35:51 The Laundry Dilemma
  • 38:08 Creative Solutions for ADHD Challenges
  • 39:31 Introducing the Kula Community
  • 41:18 Special Interest Groups and Workshops
  • 50:14 One-on-One and Group Coaching
  • 55:48 Future Plans for Kula
  • 57:42 How to Join the Kula Community
  • 58:38 Final Thoughts and Farewell
  • 59:14 Outro to the ADHD Goals Podcast

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